NSPCC stands for the National Society for the Prevention of Cruelty to Children.
It means that each of us has a responsibility to keep childhood free from abuse, and we must do everything possible to protect children and prevent it from happening.
We help children rebuild their lives, and we find ways to prevent abuse from ruining any more. When a child needs a helping hand, we’re there. When parents are finding it tough, we help. When laws need to change, or governments need to do more, we don’t give up until things improve.
And they will improve, because we can all play a part in the fight for every childhood. Big or small – through our work, or simply believing, respecting and listening to children – there’s something each of us can do to make things better.
Abuse changes childhood. But together so can we.